McKinsey&Company: Developing a customer experience vision

Posted by 2018 article


Benjamin Franklin famously said: "By failing to prepare you are preparing to fail."

Our clients have confided in us that it can be really hard to know where to begin with developing a sales and marketing plan. They're bombared with new technologies, shiny ideas coming from their bosses, a swirl of performance metrics, and of course, good ole self-doubt.

It's a lot of pressure, because what you plan today, you'll have to show ROI on tomorrow. You can plan for success by following these 9 steps for putting together a sales and marketing plan.

Make sure you've allocated enough resources (people and money) to accomplish your company's goals for the year. The size of your marketing budget  will also depend on how much you have available to invest, and how quickly you want to see results. If you have caviar dreams and a tuna fish budget, you'll be disappointed by your lack of results, and your team will be frustrated by their inability to meet your expectations.

We've just completed a detailed series on developing a successful marketing budget . Use those articles as a starting point for establishing your annual marketing budget.



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Posted by 2018 Chapter 8. Developing a Strategic Plan | Section 4.

Developing a Great Business Model - Entrepreneur

Posted by 2018 article

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